About Direct Ritual

Direct Ritual makes simple skincare. A few good formulas, a routine you can actually keep, and skin that looks smooth and feels soft.

What we make

• Serums. Light layers that go on right after cleansing.
• Moisturizers. Creams that leave skin feeling hydrated and comfortable.
• Sets. Our serums and moisturizers, paired for you.

How we talk about it

Our products are cosmetics, and we describe them honestly: how they look, feel and are used. Every product page lists the full ingredients. We don't make medical claims.

Say hello

Questions about an ingredient, an order or where to start? We'd love to hear from you.