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Direct Ritual
Direct Ritual Hydrating Serum and Barrier Cream on a sunlit pool ledge

New · The serum edit

Skin that feels like yours, only softer.

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Moisturizer

Gel Cream

$44

Ritual 01 — 06

Six steps, numbered

Every bottle carries its ritual number, so building a routine is as simple as reading the label.

The Direct Ritual range, Ritual 01 to 06, in a row on travertine
Direct Ritual serum and barrier cream on a sunny windowsill

Set

Daily Ritual Set

A two-step routine: the Hydrating Serum (30 ml) and the Barrier Cream (50 ml), boxed together. Serum first, cream second, morning and evening.

Shop the set — $89

The collection

Shop by step

A woman with silver-streaked hair smiling sleepily on linen sheets

Serums

3 products

Lightweight serums to layer under moisturizer.

A woman laughing into a sunlit bathroom mirror

Moisturizers

3 products

Creams and gel-creams to finish your routine.

Direct Ritual serum and barrier cream on a sunny windowsill

Sets

2 products

Routines and travel sizes, boxed together.

A clear drop of serum on a fingertip, close to the cheek

How we make it

Short ingredient lists. Textures you’ll reach for twice a day.

Every formula is built on a few familiar hydrators, and nothing is there for show. A serum first, a cream second — morning and evening, with sunscreen after in the morning.

About us

Out in the world

A hand holding the Direct Ritual serum bottle in a bathroom, lit by flash
Hands drawing the Hydrating Serum out of its Direct Ritual carton
The Direct Ritual serum in a beach bag on a striped towel
A woman with short curly hair laughing into a sunlit bathroom mirror